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Privacy Policy

Last updated November 2020

At Boutique Bed Company, we recognise the significance of our customers’ information & understand the risks associated with securing customer sensitive data. It is imperative that you read and understand the privacy policy as it will explain how we collect and use your personal information and why we do this.

 This policy explains to you, your use of this website and any queries addressed over the telephone. All customer sensitive data is kept on secure servers. (“website”) is owned and operated by Ezeecare Group Limited of 84 Preston Street, Bradford, England, United Kingdom, BD7 1JP (Company number 11883058) (“we”, “our”, “us”, “Boutique  Bed Company”). We pledge to protect and respect your privacy in adherence with applicable data protection legislation. This privacy policy explains how we collect, use and share information that identifies you or is associated with you (“personal data”).

As the data controller, we have a responsibility for the personal data we collect and process about you, the visiting customer. If you have any queries, comments or requests regarding this privacy policy, please contact us directly on or write to: FAO – Compliance Manager, Boutique Bed Company, 84 Preston Street, Bradford, England, United Kingdom, BD7 1JP.

Please note, our website uses cookies to collect and access information whilst providing access to our website. You can learn more about our cookies usage in our Cookies Policy.

Personal data we collect

We collect personal data from you when you willingly submit information directly to us.

This includes information you specify when you request fabric samples on our website, make an account on our website, complete an online form via our website from our social channels, submit reviews on our products or 3rd party review platforms, provide feedback, enter competitions, correspond with us, purchase items our website, subscribe to our newsletter, respond to surveys, discounts or promotions and information received to us through our customer service phone line.

Types of personal data we collect from you

We may collect the following information;

  1. Contact details:

- Name,

- Contact information including email address (explicitly with your consent)

- Telephone number,

- Billing and Delivery addresses.

  1. Comments and opinions: Feedback, reviews and opinions on our items or services or when you provide a response to surveys, competitions, questions and promotions on our website and on or via 3rd party channels.
  2. Written correspondence: Messages you send to us like email and written correspondence.
  3. Product interest information: Information about items you viewed, products you added to your shopping cart on the website, and products you have added to your wishlist.
  4. Payment and transaction information: Transactional information for example; payment method, credit or debit card details, information on the items purchased from our website.
  5. Notification preferences: Your notification and messaging preferences or how the website is shown.
  6. Usage information: Information about how you use our website. For instance:

7.1. Pages and links you access, the time you access the website and duration of time you spend on the website, the referral source you used to visit the website from or go to after exiting the website and selections and navigation choices you make whilst browsing on the website.

7.2. Data on the computer device you use to connect to the website like specific information regarding the device type, the operating system and browser used, your Internet service provider or mobile network, and your IP address.

  1. IP address: Data regarding your approximate location other than what you choose to offer. Your device IP address help us establish an approximate location but this will be no more specific than the city, region or country you are using your device from when you access our website.
  2. Information from fraud prevention organisations when authorised by law: If there is suspected fraudulent activity regarding your account, we may be presented with information by credit reference, fraud and crime prevention organisations.

 How we intend to use customer data

  1. Contact details: Boutique Bed Company will use your contact details so we can correspond with you directly via phone or email regarding any questions, issues, problems we may have. We may also use your contact details to send you information about related items you may be interested in.
  2. Comments and opinions: Boutique Bed Company will use your comments/opinions to find similar items which may interest you.
  3. Written communication: We will use messages we receive from you, to help us respond to any questions, issues or concerns you may raise.
  4. Product Interest Information: Boutique Bed Company uses product related information to send you reminders and further information about these items. We will also use this information to determine similar products that may be of interest to you.
  5. Payment and transaction information: Boutique Bed Company will use transaction information you have provided to process payments for any items you have purchased from us. We may also use the history of previous transactions you have made with us to determine similar products that may be of interest to you in the future.
  6. Notification Preferences: Boutique Bed Company will use your preference settings which you can define for the purposes of providing notifications, messages and displaying the website.
  7. Usage information: Boutique Bed Company utilises this data to present the website to you on your device. We will also use this data to determine similar items which may interest you.
  8. Your IP Address: Boutique Bed Company will use an approximate location to ensure content on the website is relevant to the city or country you are using your device is in. We will not collect or track your precise location without your consent.
  9. Information from fraud prevention organisations: When permitted by law, Boutique Bed Company will use this information about potential fraudulent activity relating to your account for the purposes of preventing fraud or crime.

Boutique Bed Company may use anonymised data for reasons which include testing website versions, processes, research and analysis, improving the website, developing new products and features or displaying information about the purchases completed via our website such as the most popular products, purchases and sales based on an approximate location.

We process your personal data

  1. with your consent
  2. when we need to fulfil a contract of sale with you,
  3. where we are required to do this
  4. when it is in our legitimate interests to do this when these interests, not overridden by your data protection rights.

Information we share with 3rd parties

Boutique Bed Company may share your personal data with the following parties:

  1. Companies in the same group of companies as us: Our subsidiaries or our umbrella holding company and any subsidiaries under its control. These companies will only use your personal data in the similar way as we have stated in this Privacy Policy.
  2. Service providers, partners and advisors:3rd parties who provide a service to us, 3rd parties who partner with us or advise us on specific business activities or that we work with in other business functions e.g. delivery partners which require delivery addresses in order to fulfil their job requirement.
  3. We may also permit for your personal data to be used by our marketing and other business partners and other selected 3rd parties: Those who may want to offer you other items or services that we or they have identified as likely to be of importance to you. These 3rd parties will only be permitted to use your personal data in concurrence with our instructions or your marketing preferences and will be obligated to protect and secure all customer data.
  4. Purchasers of our business: Personal data may be disclosed or transferred to buyers or prospective acquirers of Boutique Bed Company or any of our assets as part of the sale.
  5. Law enforcement, regulators and other parties for legal reasons:3rd parties who we are under a legal obligation to disclose your personal data to or who we need to disclose your personal data to safeguard our rights, property or safety or the rights, property or safety of others, detect and investigate illegal activities and breaches of any agreement we have with you.

Boutique Bed Company does not disclose any customer sensitive data to anyone else except those mentioned above, where authorised by law and/or with your consent. We may offer 3rd parties with aggregate statistical data and analytics about users of the website, however we will ensure that this data is anonymised and that no one can be identified before we disclose it.

Marketing & Advertising

Email marketing

You will only be contacted by Boutique Bed Company via email with information about similar items which we think you may be interested in once we receive your explicit consent. If at any point you do not want us to send you email marketing material, please contact us. You can also unsubscribe from our marketing emails by clicking on the unsubscribe link in the emails we send to you.

Email notifications

Boutique Bed Company will send you email notifications relating to updates and changes to your order.

Advertising on the site and other websites

We may display advertisements that you see on our website or on other 3rd party channels. To do this we, or our advertising partners, may collect data about how you use the website or the types of other web pages, content and advertisements you, or others who are using the device you connect to the website, interact with, visit or view.

The data collected might also include the IP address of the device you connect to the website or the e-mail address you give to us. We, or our advertising partners, use the data that is gathered to ensure the advertisements you see either on the website or other channels are more related to you.

The methods our advertising partners use to identify the device or e-mail address you are using browser cookies and similar technologies. Learn more about cookies and how to regulate their access by reading our Cookies Policy.

Your rights regarding your personal data

You may want to withdraw from receiving marketing emails from us. Boutique Bed Company will only use your data to deliver directed newsletters, offers & promotions – if you would like to change how we’re able to contact you or remove you from our mailing list altogether please email  or by clicking on the unsubscribe link in the marketing emails we send/sent you.

Please review our Cookies policy for more information on your rights with respects to our use of browser cookies.

You have the right to access, change, block, transfer, complete, delete and update your personal data, and to limit its use. You also have the right to request additional information about the handling of your personal information.

You can exercise the above rights by contacting us using the details provided in this Privacy policy. Requests will be processed at the earliest convenience. However there are exceptions to your rights; for example, data access may be rejected if it would disclose personal information concerning another individual or if we are prohibited from revealing such information by law.

We attempt to answer to questions you may have about the way we administer your personal information. If you have any unresolved issues, you also have the right to complain to the relevant data protection authority.

When we request personal information from you, we will make it evidently clear that the information we are requesting is required, in order for us to provide the products and services to you, or whether providing any personal information we ask for is discretionary.

How long do we keep your personal information?

We will hold your personal information for as long as we deem it to be necessary to fulfil our business purposes or to comply with applicable law, audit requirements, regulatory requests or orders from competent courts. This remains irrelevant of whether your account is operating with us or not.

Links to 3rd party websites

Our website may occasionally have links to and from third party networks, advertisers, partner merchants, news publications, retailers and affiliates. If you follow a link to any of these online platforms, please be aware that these will have their own specific privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those sources.

 Amendments to this policy

Our Privacy Policy may be updated when required, amendments will be reflected by the last modified date quoted in this document. We recommend you regularly review this policy so that you are always aware of what personal information we collect, how we use it and under what circumstances, if any, we will share it with other parties.